Kris Jenner is showing off a bold new look.
The Kardashian family matriarch ditched her signature jet-black hair and stepped out with a new platinum blonde look at a star-studded launch for Shark Beauty's new "Shark Glam" line at CUT Lounge inside the Beverly Wilshire Hotel - and fans could barely recognize her.
"We had a fun little blonde moment tonight!" Jenner captioned an Instagram post, posing with celebrity hairstylist Chris Appleton. "Thank you to everyone who came out to help us celebrate…"
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The mother of six paired her icy-blonde bob with a sleek black leather blazer and a gold statement necklace featuring a large green stone.
The 69-year-old "momager" looked nearly unrecognizable with her new look, sparking a wave of fan reactions online.
"Kris and Kim out here playing 'Freaky Friday,'" one fan joked.
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Some fans even said the dramatic new 'do made Jenner look like a perfect blend of daughters Kim and Khloé Kardashian.
"That's hot," longtime family friend Paris Hilton chimed in.
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Before the big reveal, Appleton gave fans a behind-the-scenes look on Instagram. In a playful video set to Sabrina Carpenter's viral track "When Did You Get Hot?", Jenner sat bare-faced in a salon chair, towel on her head, mouthing along to the lyrics - "Wait, I need a minute."
She then covered the lens, and the video transitioned into her new platinum-blonde look.
While fans couldn't get enough of the transformation, Jenner hinted the blonde look may be short-lived.
"I wore that black pixie for so long, you know, I couldn't look at it anymore," she joked during a Q&A, according to Us Weekly. "I'm sure my kids are excited that I tried something new."
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"I mean, you know me - I'll be back to black tomorrow," Jenner added.
In August, Jenner revealed she underwent a second facelift, saying it's her way of "aging gracefully."
